The Functional Home

These custom shelves are an example of elegant yet functional solutions we are providing through Finery (Shelf designed in conjunction with artisan Kyle Nutter, photo by Annie Bacon).


When working with clients I ask a lot of questions. Questions not only about what colors and textures make them feel good, but also about their lifestyle and the needs of their family.

While there are basic requirements that are common to most modern day families, each is unique and has a more specific layer of needs. For example, do you frequently entertain? Do your kids play sports or musical instruments? Do they manage their own laundry and therefore need a “kids’ laundry room”? (you can only hope, right?). All of these considerations come into play. Tapping into your list of functional desires is a passion of mine. To learn more about my new Finery product line and how it evolved from this passion, check out the update at the bottom.

Whether you are remodeling or building a new home, think about special areas of functional importance. I have had clients fully deck out their mudrooms, making sure to have chargers for kids’ phones, cabinets for tennis racquets, and vented drawers for stinky shoes. Recently I designed a laundry room where the client planned a special area for an LG Styler – a built-in steam cabinet where you hang your clothes inside and they come out perfect (wow – who knew?). For me, I have a list of things I’d like for my next house.

Jessica Watson

Jessica Watson is the President and Creative Director of Points North, a graphic design studio based in Baltimore. She is a Brand and Communications Strategist who partners with CEO’s, executives and entrepreneurs to transform them from where they are into where they want to be. With over a decade of experience working in marketing for diverse companies, global foundations and startups, Jessica knows what truly drives brand loyalty and conversions—and it’s not about jumping on the bandwagon of the latest trend, it’s about the passion you have for your work and how well you connect with the people you serve.

http://pointsnorthstudio.com
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Discerning Product Quality

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Metal Finish Finesse